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Alternatives for Increasing Media Choice in Concentrated Markets
Author(s) -
NIELSEN RICHARD P.
Publication year - 1979
Publication title -
journal of consumer affairs
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.582
H-Index - 62
eISSN - 1745-6606
pISSN - 0022-0078
DOI - 10.1111/j.1745-6606.1979.tb00145.x
Subject(s) - diversity (politics) , excise , government (linguistics) , consumer demand , business , mass media , economics , consumer choice , public economics , advertising , marketing , market economy , political science , linguistics , philosophy , law , macroeconomics
The nature of market concentration in the mass media industries and its implications for diversity of consumer choice are examined. Criteria for evaluating policy alternatives that might increase consumer choice are developed. The policy alternatives evaluated using these criteria are: breaking up large media corporations; growth of cable television; government assistance in financing alternative media; an excise tax on media “excess profits” for alternative media; regulating to ensure greater content diversity; de‐regulation; de‐regulation with community control; and, increasing diversity through media labor union contracts.