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Evaluating Consumer Protection Programs: Part I. Weak But Commonly Used Research Designs
Author(s) -
PHILLIPS LYNN W.,
CALDER BOBBY J.
Publication year - 1979
Publication title -
journal of consumer affairs
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.582
H-Index - 62
eISSN - 1745-6606
pISSN - 0022-0078
DOI - 10.1111/j.1745-6606.1979.tb00138.x
Subject(s) - consumer protection , consumer research , public economics , management science , risk analysis (engineering) , economics , engineering ethics , positive economics , law and economics , marketing , business , engineering
In this two‐part article, current methodological approaches to the evaluation of consumer protection reforms are critically reviewed. In Part I, three quasi‐experimental research designs commonly used to evaluate consumer protection initiatives are examined. It is shown that these designs are inherently incapable of yielding strong conclusions about the effects of a law or regulation. In Part II, which will be published in the next issue, research designs which allow stronger causal inferences about the effects of a reform proposal are reviewed. Implications of the review are then discussed in terms of future public policy and evaluation research in the consumer protection area.