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An Investigation of Returns to Different Shopping Strategies
Author(s) -
HAWKINS I.,
McCAIN GARY
Publication year - 1979
Publication title -
journal of consumer affairs
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.582
H-Index - 62
eISSN - 1745-6606
pISSN - 0022-0078
DOI - 10.1111/j.1745-6606.1979.tb00128.x
Subject(s) - advertising , marketing , business , economics , microeconomics
This paper investigates five alternative shopping strategies for acquiring various shopping goods. Both transportation costs and time requirements are examined. The alternative strategies that are examined are based upon random search, minimum travel search, perceived low price, telephone search, and combinations of the above.