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Unavailability and Mispricing of Advertised Specials: The Food Shopper's Knowledge, Experience and Response
Author(s) -
WILKINSON J. B.,
MASON J. BARRY
Publication year - 1978
Publication title -
journal of consumer affairs
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.582
H-Index - 62
eISSN - 1745-6606
pISSN - 0022-0078
DOI - 10.1111/j.1745-6606.1978.tb00896.x
Subject(s) - unavailability , advertising , product (mathematics) , business , marketing , engineering , geometry , mathematics , reliability engineering
Unavailability and mispricing of advertised specials has been under FTC regulation for a number of years. Despite FTC trade regulation rules a large proportion of the shoppers surveyed in this study recalled a recent experience with product unavailability or overpricing. They were, moreover, surprisingly docile when confronted with this problem even though most were quite knowledgeable about regulations covering it. It appears that a store would have to be a major offender before consumers would shift their patronage elsewhere.