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Store‐Distributed Surveys as a Source of Consumer Feedback on Pharmacy Services
Author(s) -
GAG JEAN PAUL
Publication year - 1978
Publication title -
journal of consumer affairs
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.582
H-Index - 62
eISSN - 1745-6606
pISSN - 0022-0078
DOI - 10.1111/j.1745-6606.1978.tb00894.x
Subject(s) - pharmacy , medical prescription , perception , business , marketing , community pharmacy , family medicine , advertising , psychology , medicine , nursing , neuroscience
A self‐administered questionnaire designed to obtain consumer perception of pharmacy services and pharmacy patronage motives is described together with summary results from its implementation by a panel of community pharmacies. Analyses indicated significant differences exist between consumers and pharmacists on the importance of a number of pharmacy services. Remarkable differences of opinion were noted with two services—24 hour coverage of pharmacy services and the posting of prescription prices. Pharmacists rated these services significantly less important than did consumers. There were also differences of opinion on pharmacy patronage motives. The methodology and study results revealed that consumer questionnaires can provide valuable information to pharmacists on their performance.