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Consumer Attitudes Toward Shoplifting
Author(s) -
PRESTWICH LEONARD W.
Publication year - 1978
Publication title -
journal of consumer affairs
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.582
H-Index - 62
eISSN - 1745-6606
pISSN - 0022-0078
DOI - 10.1111/j.1745-6606.1978.tb00890.x
Subject(s) - psychology , advertising , consumer behaviour , marketing , business , social psychology
This paper reports the findings of a consumer survey on shoplifting conducted during October, 1976 in three shopping centers in Omaha, Nebraska. It explores consumer awareness of shoplifting, attitudes toward shoplifting, and factors affecting attitudes toward shoplifting. It concludes that an educational program to inform and change attitudes would be In the consumer interest.