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An Analysis of the Acquisition of Some Consumer Competencies Among Adolescents
Author(s) -
MOSCHIS GEORGE P.,
MOORE ROY L.
Publication year - 1978
Publication title -
journal of consumer affairs
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.582
H-Index - 62
eISSN - 1745-6606
pISSN - 0022-0078
DOI - 10.1111/j.1745-6606.1978.tb00889.x
Subject(s) - psychology , cognition , empirical research , consumer education , advertising , developmental psychology , marketing , business , philosophy , epistemology , neuroscience
Recent public policy discussions have focused on the role and influences of television, school, and family in teaching young people various desirable and undesirable consumer‐related cognitions and behaviors. This research provides a theoretical and empirical basis useful in resolving such issues. The study examined the influences of television, family, school and peers on the acquisition of specific consumer skills that contribute to the individual's competency and proficiency as a consumer in the marketplace.