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Development and Validation of a Simulated Market to Test Children for Selected Consumer Skills
Author(s) -
TURNER JOSEPHINE,
BRANDT JEANETTE
Publication year - 1978
Publication title -
journal of consumer affairs
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.582
H-Index - 62
eISSN - 1745-6606
pISSN - 0022-0078
DOI - 10.1111/j.1745-6606.1978.tb00888.x
Subject(s) - competence (human resources) , marketing , test (biology) , consumer education , psychology , business , social psychology , paleontology , biology
This study investigated use of selected consumer skills by children of two ages. A simulated market was developed and used to determine each participating child's level of consumer competence. It was found that (a) children learn consumer skills by being given opportunities to participate in consumer decision‐making and sharing family responsibilities, (b) too little or excessive time spent in market search lessened the chance of obtaining a best buy, and (c) although children can and do learn to be consumers early, some skills depend upon maturation and use of education.