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The Consumer Life Cycle
Author(s) -
STAMPFL RONALD W.
Publication year - 1978
Publication title -
journal of consumer affairs
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.582
H-Index - 62
eISSN - 1745-6606
pISSN - 0022-0078
DOI - 10.1111/j.1745-6606.1978.tb00884.x
Subject(s) - marketing , product (mathematics) , product life cycle management , product lifecycle , point (geometry) , business , service (business) , field (mathematics) , life cycle hypothesis , new product development , economics , mathematics , geometry , pure mathematics , macroeconomics
The field of consumer education needs conceptual frameworks to organize the growing body of existing knowledge and to point to needed research. The use of the familiar life cycle variable for this purpose is proposed. Generalizations, based upon a review of the literature, are offered about the characteristics, typical product and service purchases, marketplace concepts and knowledge, marketplace skills, typical marketplace problems and level of resources of different life cycle stage categories.