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BOOK REVIEWS
Publication year - 1978
Publication title -
journal of consumer affairs
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.582
H-Index - 62
eISSN - 1745-6606
pISSN - 0022-0078
DOI - 10.1111/j.1745-6606.1978.tb00648.x
Subject(s) - foundation (evidence) , consumer demand , consciousness , consumer behaviour , consumer culture , economics , sociology , consumer society , philosophy , political science , marketing , law , advertising , business , neoclassical economics , microeconomics , epistemology
Books reviewed in this article: DeSalvo, Louis J., Consumer Finance. Ewen, Stuart, Captains of Consciousness: Advertising and the Social Roots of the Consumer Culture. Leibenstein, Harvey. Beyond Economic Man: A New Foundation for Microeconomics. Gordon, Leland J. and Stewart M. Lee, Economics for Consumers , seventh edition. Reynolds, Fred D. and William D. Wells, Consumer Behavior. Thorelli, Hans B. and Sarah V. Thorelli, Consumer Information Systems and Consumer Policy. Warmke, Roman F. and Eugene D. Wyllie, Consumer Economic Problems.