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A Decade After “The Permissible Lie”: Have Things in the Ad Business Really Changed?
Author(s) -
ROTENBERG RONALD H.,
POIRIER PIERRE R.,
TREMBLAY JEAN A. C.
Publication year - 1978
Publication title -
journal of consumer affairs
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.582
H-Index - 62
eISSN - 1745-6606
pISSN - 0022-0078
DOI - 10.1111/j.1745-6606.1978.tb00644.x
Subject(s) - miracle , library science , sociology , art history , art , political science , law , computer science