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Correlates of Satisfaction and Dissatisfaction With Clothing Performance
Author(s) -
WALL MARJORIE,
DICKEY LOIS E.,
TALARZYK W. WAYNE
Publication year - 1978
Publication title -
journal of consumer affairs
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.582
H-Index - 62
eISSN - 1745-6606
pISSN - 0022-0078
DOI - 10.1111/j.1745-6606.1978.tb00636.x
Subject(s) - clothing , demographics , product (mathematics) , variety (cybernetics) , marketing , consumer satisfaction , business , psychology , advertising , customer satisfaction , sociology , political science , geometry , demography , mathematics , artificial intelligence , computer science , law
This study focuses on a specific product, women's clothing, to gain further insights regarding consumer satisfaction and dissatisfaction. A variety of consumer characteristics including demographics, activities, interests and opinions (AIO's), product knowledge and product experience were used to successfully predict and profile consumer satisfaction. General suggestions for industry, governmental agencies and educators are presented regarding the implications of the findings for the general study of consumer satisfaction.