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Informational Inputs as Influences on Efficient Consumer Decision‐Making
Author(s) -
SPROLES GEORGE B.,
GEISTFELD LOREN V.,
BADENHOP SUZANNE B.
Publication year - 1978
Publication title -
journal of consumer affairs
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.582
H-Index - 62
eISSN - 1745-6606
pISSN - 0022-0078
DOI - 10.1111/j.1745-6606.1978.tb00635.x
Subject(s) - sophistication , consumer choice , marketing , business , consumer behaviour , consumer information , advertising , variable (mathematics) , mathematical analysis , social science , mathematics , sociology
The effects of consumer information and consumer sophistication on the ability of consumers to make purchases offering the greatest benefits were examined. It was found that consumer information enhances the likelihood that consumers will make efficient choices of products. Consumer sophistication was also found to be an intervening variable in consumers' use of information.