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Consumer Education and the Preschool Child
Author(s) -
STAMPFL RONALD W.,
MOSCHIS GEORGE,
LAWTON JOSEPH T.
Publication year - 1978
Publication title -
journal of consumer affairs
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.582
H-Index - 62
eISSN - 1745-6606
pISSN - 0022-0078
DOI - 10.1111/j.1745-6606.1978.tb00630.x
Subject(s) - socialization , consumer education , psychology , process (computing) , marketing , subject (documents) , exploratory research , work (physics) , consumer behaviour , sociology , business , social psychology , computer science , social science , mechanical engineering , library science , engineering , operating system
Children are consumers and subject to a number of factors which socialize them into this role. Consumer education is often cited as an important tool in directing this socialization process toward the desired result of developing efficient and knowledgeable consumers. But how early can consumer education begin in the school setting? Can the preschool child be taught basic marketplace concepts and sequences or is this consumer simply too young? What are the early building blocks of consumer education? Do some approaches to teaching the very young consumer work better than others? This study presents a conceptual framework and the results of an exploratory laboratory study which begin to answer these important questions.