Premium
Promoting the Parity Product
Author(s) -
KOTTMAN E. JOHN
Publication year - 1977
Publication title -
journal of consumer affairs
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.582
H-Index - 62
eISSN - 1745-6606
pISSN - 0022-0078
DOI - 10.1111/j.1745-6606.1977.tb00604.x
Subject(s) - wright , citation , corporation , publishing , library science , history , sociology , law , political science , computer science , art history