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Advertisers' Willingness to Substantiate Their Claims
Author(s) -
WOODSIDE ARCH G.
Publication year - 1977
Publication title -
journal of consumer affairs
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.582
H-Index - 62
eISSN - 1745-6606
pISSN - 0022-0078
DOI - 10.1111/j.1745-6606.1977.tb00603.x
Subject(s) - arch , advertising , law , library science , sociology , political science , history , business , computer science , archaeology