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Advertiser Supplied Message Research: Extending the Advertising Substantiation Program
Author(s) -
ROTFELD HERBERT J.,
REID LEONARD N.
Publication year - 1977
Publication title -
journal of consumer affairs
Language(s) - Uncategorized
Resource type - Journals
SCImago Journal Rank - 0.582
H-Index - 62
eISSN - 1745-6606
pISSN - 0022-0078
DOI - 10.1111/j.1745-6606.1977.tb00602.x
Subject(s) - citation , state (computer science) , wish , journalism , library science , radio program , computer science , sociology , advertising , media studies , algorithm , business , anthropology