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Real Estate Agents As a Source of Information for Home Buyers
Author(s) -
HOUSTON MICHAEL J.,
SUDMAN SEYMOUR
Publication year - 1977
Publication title -
journal of consumer affairs
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.582
H-Index - 62
eISSN - 1745-6606
pISSN - 0022-0078
DOI - 10.1111/j.1745-6606.1977.tb00600.x
Subject(s) - variety (cybernetics) , real estate , business , marketing , quality (philosophy) , legislation , key (lock) , consumer choice , advertising , finance , computer science , philosophy , computer security , epistemology , artificial intelligence , political science , law
The concern for the consumer's right to be adequately informed when making a purchase has provided an impetus for legislation and research in a variety of consumer decision areas. Absent from these efforts has been any examination of the most important consumer decision—the purchase of a home. This study examined the quantity and quality of information that a key marketing agent in the purchase of a home, the real estate broker, is capable of providing consumers. A variety of informational areas are examined with most of them centered on the quality of life in a community neighborhood. The results suggest areas where brokers can be better informed and thereby better serve their public as a source of information.