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The Differing Nature of Consumerism in the Ghetto
Author(s) -
ANDREASEN ALAN R.
Publication year - 1976
Publication title -
journal of consumer affairs
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.582
H-Index - 62
eISSN - 1745-6606
pISSN - 0022-0078
DOI - 10.1111/j.1745-6606.1976.tb00582.x
Subject(s) - middle class , consumerism , white (mutation) , disadvantaged , class (philosophy) , positive economics , sociology , economics , economic growth , epistemology , philosophy , market economy , biochemistry , chemistry , gene
Does a consumer movement that is white and middle class benefit those who are not white and not middle class? This paper argues that the movement is not likely, and perhaps ought not , to have major impact on ghetto consumer problems since those problems too often are qualitatively, not just quantitatively, different from those of the white middle class. Middle class misunderstanding of disadvantaged consumers' problems offers the strong suggestion that middle class involvement in problem solutions may make the situation worse not better.