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Changes In Consumer Attitudes Toward Marketing, Consumerism and Government Regulation: 1971–1975
Author(s) -
BARKSDALE HIRAM C.,
DARDEN WILLIAM R.,
PERREAULT WILLIAM D.
Publication year - 1976
Publication title -
journal of consumer affairs
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.582
H-Index - 62
eISSN - 1745-6606
pISSN - 0022-0078
DOI - 10.1111/j.1745-6606.1976.tb00578.x
Subject(s) - consumerism , product (mathematics) , government (linguistics) , marketing , quality (philosophy) , consumer behaviour , economics , government regulation , advertising , business , political science , market economy , law , linguistics , philosophy , geometry , mathematics , epistemology , china
Trends in consumer attitudes toward business philosophy, product quality, advertising, consumer responsibilities, government regulation and price controls are examined. The findings of three national surveys indicate that the level of consumer discontent did not change substantially between 1971 and 1975. Despite expanding efforts to advance the interests of consumers, the basic criticisms and frustrations expressed by respondents in 1971 were echoed again in 1973 and 1975. However there were some notable trends in the kinds and magnitudes of consumer concerns over this period. The need to treat consumer dissatisfaction as a relative concept is emphasized, and it is suggested that comparisons of present levels of consumer unrest to a zero base would probably lead to exaggerated interpretations of current conditions.