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Business Executives' and Consumers' Attitudes Toward Consumer Activism and Involvement
Author(s) -
SHUPTRINE F. KELLY,
PRUDEN HENRY O.,
LONGMAN DOUGLAS S.
Publication year - 1975
Publication title -
journal of consumer affairs
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.582
H-Index - 62
eISSN - 1745-6606
pISSN - 0022-0078
DOI - 10.1111/j.1745-6606.1975.tb00552.x
Subject(s) - south carolina , citation , library science , columbia university , sociology , management , marketing , political science , media studies , business , economics , public administration , computer science