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The Grocery Shopper and Food Specials: A Case of Subjective Deception?
Author(s) -
WILKINSON J. B.,
MASON J. BARRY
Publication year - 1974
Publication title -
journal of consumer affairs
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.582
H-Index - 62
eISSN - 1745-6606
pISSN - 0022-0078
DOI - 10.1111/j.1745-6606.1974.tb00878.x
Subject(s) - deception , advertising , newspaper , mistake , business , food labeling , marketing , psychology , food science , political science , social psychology , law , chemistry
Advertised food specials may be deceptive to consumers who mistake the advertised prices as reduced prices. Of all the advertised food specials examined in this research, at least 13 percent and as many as 25 percent of those advertised in newspapers were not reduced in price.