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An Exploratory Behavioral and Socio‐Economic Profile of Consumer Action About Dissatisfaction with Selected Household Appliances
Author(s) -
MASON JOSEPH BARRY,
HIMES SAMUEL H.
Publication year - 1973
Publication title -
journal of consumer affairs
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.582
H-Index - 62
eISSN - 1745-6606
pISSN - 0022-0078
DOI - 10.1111/j.1745-6606.1973.tb00528.x
Subject(s) - action (physics) , marketing , exploratory research , generalization , business , advertising , psychology , sociology , mathematics , mathematical analysis , physics , quantum mechanics , anthropology
Dissatisfactions of consumers with household appliances and consumers' attempts to get action to overcome their dissatisfaction are frequently discussed and reported. However, only limited empirical research that permits generalization is available. This study provides additional insight into characteristics of consumers experiencing dissatisfaction with some household appliances as well as a profile of those consumers who express their dissatisfactions and those who don't and the places turned to by those consumers who do complain.