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III. The Marketing Profession and the Consumer Interest
Author(s) -
Herrmann Robert O.
Publication year - 1971
Publication title -
journal of consumer affairs
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.582
H-Index - 62
eISSN - 1745-6606
pISSN - 0022-0078
DOI - 10.1111/j.1745-6606.1971.tb00493.x
Subject(s) - citation , library science , state (computer science) , sociology , management , economics , computer science , algorithm