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Author(s)
BRUHN CHRISTINE M.
Publication year1971
Publication title
journal of consumer affairs
Resource typeJournals
PublisherBlackwell Publishing Ltd
Subject(s)advertising , agriculture , archaeology , business , citation , computer science , economics , history , library science , management , marketing , psychology , purchasing , sociology
Language(s)English
SCImago Journal Rank0.582
H-Index62
eISSN1745-6606
pISSN0022-0078
DOI10.1111/j.1745-6606.1971.tb00489.x
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