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BOOK REVIEWS
Publication year - 1969
Publication title -
journal of consumer affairs
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.582
H-Index - 62
eISSN - 1745-6606
pISSN - 0022-0078
DOI - 10.1111/j.1745-6606.1969.tb00840.x
Subject(s) - consumption (sociology) , economics , purchasing , personal consumption expenditures price index , advertising , art history , law and economics , sociology , art , social science , business , personal income , operations management , macroeconomics
Book reviews in this article Anspach, Karlyne. The Why of Fashion . Bauer, Raymond A. and Stephen A. Greyser. Advertising in America: The Consumer View . Baker, Samm S. The Permissible Lie, The Inside Truth About Advertising . Britton, Virginia. Personal Finance . Gilboy, Elizabeth W. A Primer on the Economics of Consumption . Fox, Harold J. The Economics of Trading Stamps . Moore, Geoffrey H. and Philip A. Klein. The Quality of Consumer Instalment Credit . Massy, William F., Ronald E. Frank and Thomas M. Lodahl. Purchasing Behavior and Personal Attributes .