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Private Label and Consumer Choice in the Food Industry
Author(s) -
CALL DAVID L.
Publication year - 1967
Publication title -
journal of consumer affairs
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.582
H-Index - 62
eISSN - 1745-6606
pISSN - 0022-0078
DOI - 10.1111/j.1745-6606.1967.tb00802.x
Subject(s) - citation , market share , advertising , library science , sociology , marketing , business , computer science