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Do Competitive Priorities Drive Adoption of Electronic Commerce Applications? Testing the Contingency and Institutional Views
Author(s) -
HUANG XIAOWEN,
GATTIKER THOMAS F.,
SCHROEDER ROGER G.
Publication year - 2010
Publication title -
journal of supply chain management
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 3.75
H-Index - 92
eISSN - 1745-493X
pISSN - 1523-2409
DOI - 10.1111/j.1745-493x.2010.03198.x
Subject(s) - contingency theory , contingency , benchmarking , business , explanatory power , institutional theory , flexibility (engineering) , marketing , contingency table , competitive advantage , industrial organization , economics , knowledge management , computer science , management , linguistics , philosophy , epistemology , machine learning
This paper expands on recent research by Huang and colleagues examining the drivers of electronic commerce (e‐commerce) adoption. Two competing theories are evaluated as predictors of e‐commerce adoption: contingency theory and institutional theory. For the contingency view, we focus on three strategic priorities (cost, flexibility and delivery), and for the institutional view, we examine three institutional factors (region, industry and information technology benchmarking). The model is evaluated with logistic regression analysis using survey data from nine countries and three industries. While contingency theory is the norm in the literature, we find only limited evidence that competitive priorities guide e‐commerce adoption. By contrast, institutional factors have greater explanatory power.