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THE MODELING–EMPIRICISM GAP: LESSONS FROM THE QUALITATIVE–QUANTITATIVE GAP IN CONSUMER RESEARCH *
Author(s) -
BELK RUSSELL W.
Publication year - 2009
Publication title -
journal of supply chain management
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 3.75
H-Index - 92
eISSN - 1745-493X
pISSN - 1523-2409
DOI - 10.1111/j.1745-493x.2009.03153.x
Subject(s) - consumer research , citation , empiricism , advertising , computer science , sociology , library science , epistemology , philosophy , business