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Supplier Evaluations: The Role of Communication Quality
Author(s) -
Prahinski Carol,
Fan Ying
Publication year - 2007
Publication title -
journal of supply chain management
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 3.75
H-Index - 92
eISSN - 1745-493X
pISSN - 1523-2409
DOI - 10.1111/j.1745-493x.2007.00032.x
Subject(s) - business , automotive industry , structural equation modeling , quality (philosophy) , order (exchange) , supplier relationship management , perspective (graphical) , marketing , quality management , process management , industrial organization , computer science , supply chain , supply chain management , philosophy , epistemology , finance , machine learning , artificial intelligence , engineering , aerospace engineering , service (business)
SUMMARY Although manufacturers communicate supplier evaluations in order to influence the supplier, little is known about the role of communication quality from the suppliers' perspective and its impact on suppliers' performance. Using structural equation modeling and data collected from 138 automotive suppliers, the results suggest that the evaluation content and frequency have an impact on communication quality and suppliers' commitment. Surprisingly, frequent communication of strategic criteria was insignificant or negative. In addition, commitment of suppliers to the buying organization mediated the relationship between communication quality and supplier's performance.