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Collaborative New Product Development Environments: Implications for Supply Chain Management
Author(s) -
Tan Chong Leng,
Tracey Michael
Publication year - 2007
Publication title -
journal of supply chain management
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 3.75
H-Index - 92
eISSN - 1745-493X
pISSN - 1523-2409
DOI - 10.1111/j.1745-493x.2007.00031.x
Subject(s) - business , supply chain , new product development , process management , product (mathematics) , supply chain management , industrial organization , marketing , geometry , mathematics
SUMMARY Input from managers at manufacturing firms was utilized to learn more about the state of new product development (NPD). This study confirms that many firms do not take an integrated approach to NPD despite the advantages of doing so. Senior managers can assist in attaining higher levels of customer satisfaction by shaping organizational settings conducive to collaborative NPD. Supply chain managers can promote integrated NPD by championing the inclusion of manufacturing, suppliers and customers.