Premium
A Holistic Approach to New Product Development: New Insights
Author(s) -
Tracey Michael
Publication year - 2004
Publication title -
journal of supply chain management
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 3.75
H-Index - 92
eISSN - 1745-493X
pISSN - 1523-2409
DOI - 10.1111/j.1745-493x.2004.tb00177.x
Subject(s) - new product development , business , process management , product (mathematics) , computer science , marketing , mathematics , geometry
SUMMARY The literature for some time has endorsed a participative approach to new product development. Nonetheless, practice still seldom follows theory. The production, purchasing and logistics areas, as well as suppliers and customers, continue to be underrepresented at many manufacturing firms. This research provides empirical support for including these parties early in new product development. It demonstrates the positive impact their participation can have on manufacturing efficiency and agility, delivery service and organizational performance. It also reveals that there is ample room to increase their participation at many firms.