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The Cross‐Functional Imperative: The Case of Marketing and Purchasing
Author(s) -
Williams Alvin J.,
Giunipero Larry C.,
Henthorne Tony L.
Publication year - 1994
Publication title -
international journal of purchasing and materials management
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 3.75
H-Index - 92
eISSN - 1745-493X
pISSN - 1055-6001
DOI - 10.1111/j.1745-493x.1994.tb00194.x
Subject(s) - purchasing , marketing , business , work (physics) , engineering , mechanical engineering
As purchasers increasingly seek ways to enhance performance in interfunctional work teams, it is essential to understand how and why various functions interact in a given manner. This article underscores how marketing and purchasing can learn from each other to heighten effectiveness and goal attainment. In particular, specific areas in which the two functions share commonalities are highlighted.

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