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Author(s) -
Giunipero Larry C.
Publication year - 1992
Publication title -
international journal of purchasing and materials management
Language(s) - Uncategorized
Resource type - Journals
SCImago Journal Rank - 3.75
H-Index - 92
eISSN - 1745-493X
pISSN - 1055-6001
DOI - 10.1111/j.1745-493x.1992.tb00571.x
Subject(s) - mathematical economics , sociology , economics
DEVELOPING A WINNING J.I.T. MARKETING STRATEGY, by Charles O'Neal and Kate Bertrand, Prentice Hall, Englewood Cliffs, N.J., 1991 .