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Market Research for Federal Contracting Officers: Key to Procurement Reform
Author(s) -
Mulhern John J.
Publication year - 1991
Publication title -
international journal of purchasing and materials management
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 3.75
H-Index - 92
eISSN - 1745-493X
pISSN - 1055-6001
DOI - 10.1111/j.1745-493x.1991.tb00525.x
Subject(s) - procurement , commission , purchasing , construct (python library) , key (lock) , business , marketing , public relations , accounting , finance , political science , computer science , ecology , biology , programming language
Federal contracting officers are required by law to perform market research. Studies and experience suggest that market research in the sense apparently intended by Congress is required for the success of acquisition reform; however, market research is not identified in the major commission reports on acquisition reform. Contracting officers lack both examples and a definition to guide them. This article draws upon both purchasing and marketing disciplines to construct a definition of market research that contracting officers should find useful.