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Product Involvement and Industrial Buying
Author(s) -
Evans Richard H.
Publication year - 1981
Publication title -
journal of purchasing and materials management
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 3.75
H-Index - 92
eISSN - 1745-493X
pISSN - 0094-8594
DOI - 10.1111/j.1745-493x.1981.tb00029.x
Subject(s) - purchasing , product (mathematics) , citation , market share , advertising , business , library science , marketing , computer science , mathematics , geometry