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“Positioning” a Company as a Preferred Customer
Author(s) -
Brokaw Alan J.,
Davisson Charles N.
Publication year - 1978
Publication title -
journal of purchasing and materials management
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 3.75
H-Index - 92
eISSN - 1745-493X
pISSN - 0094-8594
DOI - 10.1111/j.1745-493x.1978.tb00412.x
Subject(s) - purchasing , citation , management , library science , sociology , marketing , business , computer science , economics