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Role Conception and Purchasing Behavior
Author(s) -
Gorman Ronald H.
Publication year - 1971
Publication title -
journal of purchasing
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 3.75
H-Index - 92
eISSN - 1745-493X
pISSN - 0022-4030
DOI - 10.1111/j.1745-493x.1971.tb00174.x
Subject(s) - purchasing , citation , sociology , advertising , computer science , library science , marketing , business