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Author(s) -
Heubach William J.
Publication year - 1966
Publication title -
journal of purchasing
Language(s) - Uncategorized
Resource type - Journals
SCImago Journal Rank - 3.75
H-Index - 92
eISSN - 1745-493X
pISSN - 0022-4030
DOI - 10.1111/j.1745-493x.1966.tb00042.x
Subject(s) - library science , computer science
GUIDELIST FOR MARKETING RESEARCH AND ECONOMIC FORECASTING BY ROBERT N. CARPENTER (New York: American Management Association, AMA Research Study 73, 1966. 112 pages. $4.00 members; $6.00 nonmembers)