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Author(s) -
Watson Billy
Publication year - 1966
Publication title -
journal of purchasing
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 3.75
H-Index - 92
eISSN - 1745-493X
pISSN - 0022-4030
DOI - 10.1111/j.1745-493x.1966.tb00032.x
Subject(s) - purchasing , division (mathematics) , management , library science , sociology , media studies , business , marketing , economics , computer science , mathematics , arithmetic
INDUSTRIAL PURCHASING BEHAVIOR: A STUDY OF COMMUNICATIONS EFFECTS BY THEODORE LEVITT (Boston: Division of Research, Graduate School of Business Administration, Harvard University, 1965. 184 pages. $4.00)