Premium
CONSUMER AWARENESS OF AND ATTITUDES TO FOOD TEXTURE
Author(s) -
SZCZESNIAK ALINA S.,
KAHN EARL L.
Publication year - 1971
Publication title -
journal of texture studies
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.593
H-Index - 54
eISSN - 1745-4603
pISSN - 0022-4901
DOI - 10.1111/j.1745-4603.1971.tb01005.x
Subject(s) - texture (cosmology) , consumer awareness , materials science , business , marketing , artificial intelligence , computer science , image (mathematics)
Although its awareness appears to be present on a subconscious level, texture plays a very essential role in determining people's feelings about foods. Intensity of flavor, socially and culturally learned expectations, psychological and physiological factors, sex, socio‐economic class, image of a food, and eating occasions influence awareness of and attitudes to texture among adult consumers. Texture awareness is increased when expectations are violated, associations are made with non‐food items, or unpleasant mouth sensations are experienced. Textural qualities are often linked with whole‐someness and excellence of food preparation.