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NEW METHOD FOR RECRUITMENT OF DESCRIPTIVE ANALYSIS PANELISTS
Author(s) -
STOER NATALIE,
RODRIGUEZ MARLA,
CIVILLE GAIL VANCE
Publication year - 2002
Publication title -
journal of sensory studies
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.61
H-Index - 53
eISSN - 1745-459X
pISSN - 0887-8250
DOI - 10.1111/j.1745-459x.2002.tb00333.x
Subject(s) - documentation , descriptive statistics , product (mathematics) , computer science , new product development , descriptive research , marketing , business , mathematics , statistics , geometry , programming language
The documentation of the flavor and texture qualities of products is critical in product development and product improvement. Descriptive analysis uses highly trained panels to generate these unique analytical sensory profiles. The recruitment of qualified and motivated panelists is essential to a descriptive analysis program and the product development efforts the panel documents. Previous recruiting methods have proven ineffective in the current job market; this paper demonstrates a novel approach that the Pillsbury Co. took in the recruitment of panelists. Advertising was specifically targeted to attract viable candidates. Candidates were also presented with increased opportunities to gain information about the panelist positions. These methods were successful in recruiting high performance panelists.