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VARIABILITY IN HEDONICS: INDICATIONS OF WORLD‐WIDE SENSORY AND COGNITIVE PREFERENCE SEGMENTATION
Author(s) -
MOSKOWITZ HOWARD R.,
BERNSTEIN RICHARD
Publication year - 2000
Publication title -
journal of sensory studies
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.61
H-Index - 53
eISSN - 1745-459X
pISSN - 0887-8250
DOI - 10.1111/j.1745-459x.2000.tb00271.x
Subject(s) - segmentation , preference , point (geometry) , product (mathematics) , market segmentation , computer science , population , order (exchange) , sensory system , psychology , artificial intelligence , cognitive psychology , marketing , mathematics , sociology , business , statistics , demography , geometry , finance
This paper approaches inter‐individual differences in the hedonics of food products as an indication of the existence of different groups of people with different likes and dislikes. Rather than considering the differences as an unpleasant fact of nature, to be ignored, the paper shows how these differences point to segments of consumers in the population. These segments enable the product developer to create different types of food products, in order to satisfy the different tastes. The paper, presenting an algorithm for segmentation of individuals into different groups, results from three studies with foods, and the extension of the particular segmentation algorithm into concepts (with three additional studies). The paper presents both new data and results from previously published research. These data are presented in a case history format.