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EXPERTS VERSUS CONSUMERS: A CRITIQUE
Author(s) -
HOUGH GUILLERMO
Publication year - 1998
Publication title -
journal of sensory studies
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.61
H-Index - 53
eISSN - 1745-459X
pISSN - 0887-8250
DOI - 10.1111/j.1745-459x.1998.tb00089.x
Subject(s) - psychology , epistemology , computer science , data science , cognitive psychology , philosophy
In a recent paper Moskowitz (1996) refuted the notion that consumers are incapable of validly rating the sensory aspects of products. An analysis of this paper reveals that references are not presented to support his introduction, there is lack of experimental detail, parameters to compare panels were questionable, the degree of expertise of the expert panel is put to doubt and the model proposed to relate data between panels was not compared to existing models.