Premium
SENSORY ANALYSIS PROCEDURES AND VIEWPOINTS: INTELLECTUAL HISTORY, CURRENT DEBATES, FUTURE OUTLOOKS 1
Author(s) -
MOSKOWITZ HOWARD R.
Publication year - 1993
Publication title -
journal of sensory studies
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.61
H-Index - 53
eISSN - 1745-459X
pISSN - 0887-8250
DOI - 10.1111/j.1745-459x.1993.tb00217.x
Subject(s) - viewpoints , sensory system , subject (documents) , sensory analysis , field (mathematics) , set (abstract data type) , cognitive science , embodied cognition , epistemology , psychology , computer science , data science , cognitive psychology , artificial intelligence , art , philosophy , statistics , mathematics , library science , pure mathematics , visual arts , programming language
This paper presents the intellectual history of product testing (sensory analysis). It traces the history from two separate streams; the expert (and expert panelist), and the empiricist (sociologist, followed by experimental psychologist). Sensory analysis in the last decade of the 20th century is host to many of the same intellectual arguments in these two fields as were current a half century ago, or longer, in psychology. What has been absent is a set of worldviews and organizing principles around which the field can grow and mature more rapidly. The paper presents three major organizing subject areas for sensory analysis: individual differences (sensory segmentation), sensory‐instrumental analysis (reverse engineering), and cognitive approaches (mixed modeling and optimization of physical and conceptual variables). These three subject areas and their organizing principles provide sensory analysis with a vision of future research and application that accord with the scientific heritage and extend current procedures.