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APPLICATIONS OF SENSORY SCIENCE WITHIN THE PERSONAL CARE BUSINESS: PART 2
Author(s) -
ODDO LINDA P.,
AUST LOUISE B.
Publication year - 1989
Publication title -
journal of sensory studies
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.61
H-Index - 53
eISSN - 1745-459X
pISSN - 0887-8250
DOI - 10.1111/j.1745-459x.1989.tb00443.x
Subject(s) - variety (cybernetics) , personal care , sensory analysis , personal selling , control (management) , marketing , psychology , business , computer science , medicine , food science , artificial intelligence , chemistry , family medicine , sales management , sales promotion
. Sensory testing has been applied to the testing of personal care products for more than 20 years in the form of deodorancy testing. Recently descriptive analysis techniques have been applied to lotions, soaps, antiperspirants, shampoos and other personal care products. Through careful selection, extensive training, control of variables and procedures, a panel of judges have been trained to evaluate these products for their skinfeel properties using anchored numerical scales. Trained odor judges are used by manufacturers to substantiate deodorant property claims. Judges are selected for their olfactory sensitivity and are trained to evaluate fragrance as well as malodor intensity in a wide variety of products. The personal care business has become aware that more information is needed to determine why products are perceived to be acceptable in the marketplace. Trained sensory panels are helping to supply marketing and management personnel with this information.