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IMPLEMENTATION OF CONSUMER TASTE PANELS
Author(s) -
NALLY CAROL L.
Publication year - 1987
Publication title -
journal of sensory studies
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.61
H-Index - 53
eISSN - 1745-459X
pISSN - 0887-8250
DOI - 10.1111/j.1745-459x.1987.tb00189.x
Subject(s) - taste , marketing , business , panel discussion , panel data , panel survey , psychology , advertising , food science , economics , econometrics , demographic economics , biology
A taste panel consisting of residents from the local community was developed. In this paper, the benefits of a consumer panel over an in‐house panel are discussed. Recruitment procedures, panelist training and performance monitoring are outlined.