Premium
Effects of Product Origin and Selected Demographics on Consumer Choice of Red Meats
Author(s) -
Quagrainie Kwamena K.,
Unterschultz James,
Veeman Michele
Publication year - 1998
Publication title -
canadian journal of agricultural economics/revue canadienne d'agroeconomie
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.505
H-Index - 37
eISSN - 1744-7976
pISSN - 0008-3976
DOI - 10.1111/j.1744-7976.1998.tb00363.x
Subject(s) - multinomial logistic regression , demographics , product (mathematics) , business , nested logit , preference , country of origin , advertising , agricultural science , marketing , economics , mathematics , demography , biology , statistics , sociology , econometrics , microeconomics , geometry
A multinomial nonlinear nested logit model is used to test data from a stated preference questionnaire to examine the potential effect of identified product and consumer characteristics on the probability of afresh meat product being purchased. The target market of the study is western Canada, and the questionnaire is directed to randomly selected households in major cities in this region. Fresh beef products from Alberta are generally preferred by these consumers over fresh beef products from other parts of Canada. For pork, consumers are indifferent between products of Alberta and those of other Canadian origin. However, fresh beef and pork products from Canada are preferred to products from the United States. The results support origin branding of Alberta beef, but not Alberta pork. Consumer age, household income and family size all have an effect on meat choices.