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Friend or Foe?— Farmer Perceptions of Biotechnologh 1
Author(s) -
Hobbs Jill E.,
Kerr William A.,
Klein K.K.
Publication year - 1990
Publication title -
canadian journal of agricultural economics/revue canadienne d'agroeconomie
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.505
H-Index - 37
eISSN - 1744-7976
pISSN - 0008-3976
DOI - 10.1111/j.1744-7976.1990.tb03532.x
Subject(s) - purchasing , product (mathematics) , perception , business , marketing , agricultural science , agricultural economics , psychology , economics , environmental science , mathematics , geometry , neuroscience
This paper is the result of survey investigation the attitudes of Western Canadian farmers toward two biotechonological products, ENFIX‐L and PB‐50. Farmers were asked to rate both the importance and the performance of 21 attributes of the products. Soil depletion was found to be an important concern to many farmers. personal and environmental risks were less of a concern. Overall, it was found that the non‐biotech‐nological aspects of a product would prevail in purchasing decisions.