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The Future Role of the Farm Management Expert
Author(s) -
Therrien G. A.
Publication year - 1989
Publication title -
canadian journal of agricultural economics/revue canadienne d'agroeconomie
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.505
H-Index - 37
eISSN - 1744-7976
pISSN - 0008-3976
DOI - 10.1111/j.1744-7976.1989.tb00798.x
Subject(s) - set (abstract data type) , business , marketing , knowledge management , expert opinion , computer science , medicine , intensive care medicine , programming language
SUMMARY Farmers need more accurate and useful information. They must also improve their decision‐making skills. The farm management expert's main challenge will be to perform more like a coach than a general. As a professional, he/she must be guided by a consistent and honorable set of principles, with the ability to inspire and motivate others. Finally, to be successful, he/she must know his/her customers, know their habits, attitudes, biases and dissatisfactions and recognize these differences. In a nutshell, the farm management expert of the future must tailor his/her services to the new market.